Reaching Targeted Audiences With Instagram
Published on December 23, 2014

Whatever product or service you are promoting, a targeted audience is important. The 130 million users that are on Instagram will most definitely need sifting to identify and select those who are relevant to your business or marketing objectives.

Everything from your business profile to marketing efforts has to be strategically designed and executed. It will require some creativity and definitely quality time but the rewards will make it worthwhile. Here are some ideas for reaching targeted audiences with Instagram:

  • Using contests to garner attention: In reaching a target audience you will first have to get noticed. In getting noticed you will need to grab the attention of as many people as possible so that you can eventually refine the lot. Photo contests are great tools for accomplishing this. These contests entail informing the community of the hashtag that applies to the contest. This is what they would use to tag their pictures.
  • ¬†Utilizing Instagram Profiles on the web: This app allows individuals to access your Instagram business profile via devices such as a personal computer or laptop. By utilizing this tool you will be reaching a much larger audience.
  • Interact and make friends: Make your brand known and show that you are also an active contributor to the Instagram community. Make friends with not only your target audience but also with the very brands that your target audience is following. This is also a good way to study your target audience so that you can effectively engage them at all times.